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Peter Doyle

8 published titles

Inflation : selected readings

(Contributor)

1 edition

  • ISBN: 0140800328
  • Penguin
  • 1969
  • Details

Analytical marketing management

(Contributor)

1 edition

  • ISBN: 0063180189
  • Harper and Row
  • 1974
  • Details

Marketing and the responsive university

1 edition

  • ISBN: 0901945234
  • University of Bradford
  • 1976
  • Details

Case studies in international marketing

1 edition

  • ISBN: 0434903701
  • Heinemann published on behalf of the CAM Foundation and the Institute of Marketing
  • 1982
  • Details

Marketing management and strategy

4 editions

  • ISBN: 0130653500
  • Prentice Hall International
  • 1994
  • Details
  • ISBN: 0132622394
  • Prentice Hall Europe
  • 1997
  • Details
  • ISBN: 0273651501
  • Financial Times/Prentice Hall
  • 2002
  • Details
  • ISBN: 9780273693987
  • Financial Times Prentice Hall
  • 2006
  • Details

Innovation in marketing

(Contributor)

1 edition

  • ISBN: 0750641215
  • Butterworth-Heinemann
  • 1998
  • Details

Value-based marketing : marketing strategies for corporate growth and shareholder value

2 editions

  • ISBN: 0471877271
  • Wiley
  • 2000
  • Details
  • ISBN: 9780470773147
  • John Wiley & Sons
  • 2008
  • Details

Marketing management : a strategic, value-based approach

(Contributor)

1 edition

  • ISBN: 0470800968
  • John Wiley & Sons Australia
  • 2003
  • Details

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