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Cases in advertising and communications management

Stephen A. Greyser

Publication Data

Title Cases in advertising and communications management
Author Stephen A. Greyser
Contributor Robert J. Kopp
Publisher Prentice Hall
Publication date 1992
Language English

Topics

Advertising :: United States :: Management :: Case studies
011295943

Catalogue Data

OBNB ID GB9214847
ISBN 10 0131161385
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10722

ISBD

P1008>3rd 3rd ed.
P1053 xvii,681p.

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Cases in advertising and communications management by Stephen A. Greyser. ISBN 0131161385. Published by Prentice Hall in 1992. Publication and catalogue information, links to buy online and reader comments.

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