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Consumer behaviour in marketing strategy

John A. Howard

Publication Data

Title Consumer behaviour in marketing strategy
Author John A. Howard
Publisher Prentice-Hall International
Publication date 1989
Language English

Topics

011296644

Catalogue Data

OBNB ID GB9013082
ISBN 10 0131696408
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xix,375p.

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Consumer behaviour in marketing strategy by John A. Howard. ISBN 0131696408. Published by Prentice-Hall International in 1989. Publication and catalogue information, links to buy online and reader comments.

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