John A. Howard
5 published titles
The Theory of buyer behavior
1 edition
- ISBN: 0471416576
- Wiley
- 1969
- Details
Control of 'error' in market research data
(Contributor)
1 edition
- ISBN: 0669947970
- D.C. Heath
- 1975
- Details
Computer applications for Consumer behaviour in marketing strategy
1 edition
- ISBN: 0131697315
- Prentice Hall
- 1988
- Details
Consumer behaviour in marketing strategy
1 edition
- ISBN: 0131696408
- Prentice-Hall International
- 1989
- Details
Buyer behavior in marketing strategy
1 edition
- ISBN: 0136690114
- Prentice Hall
- 1994
- Details
