International marketing : a cultural approach :: Jean-Claude Usunier :: ISBN 0131945807 :: Prentice Hall 1993 :: OBNB, the Open British National Bibliography

Publication Data

Title International marketing : a cultural approach
Author Jean-Claude Usunier
Publisher Prentice Hall
Publication date 1993
Publication location New York
Language English

Topics

Export marketing :: Social aspects
International business enterprises :: Social aspects
011296997

Catalogue Data

OBNB ID GB9423594
ISBN 10 0131945807
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xii,494p.
P1042 Includes bibliographical references and index.

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International marketing : a cultural approach by Jean-Claude Usunier. ISBN 0131945807. Published by Prentice Hall in 1993. Publication and catalogue information, links to buy online and reader comments.