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The essence of services marketing

Adrian Payne

Publication Data

Title The essence of services marketing
Author Adrian Payne
Publisher Prentice Hall
Publication date 1993
Publication location New York
Language English

Descriptive Notes

Bibliography: p246-248. - Includes index.

Topics

Service industries :: Marketing

Catalogue Data

OBNB ID GB9340652
ISBN 10 013284852X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x,253p.

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The essence of services marketing by Adrian Payne. ISBN 013284852X. Published by Prentice Hall in 1993. Publication and catalogue information, links to buy online and reader comments.

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