Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 0136493025 :: Prentice-Hall International 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Prentice-Hall International
Publication date 1998
Publication location London
Language English

Descriptive Notes

Previous ed.: 1995.
Includes indexes.

Topics

Marketing :: Decision making :: Case studies
011301779

Catalogue Data

OBNB ID GB9807685
ISBN 10 0136493025
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>8th 8th ed.
P1053 xii, 723 p.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0136493025. Published by Prentice-Hall International in 1998. Publication and catalogue information, links to buy online and reader comments.