Buyer behavior in marketing strategy :: John A. Howard :: ISBN 0136690114 :: Prentice Hall 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title Buyer behavior in marketing strategy
Author John A. Howard
Publisher Prentice Hall
Publication date 1994
Publication location Englewood Cliffs, N.J.
Language English

Descriptive Notes

Previous ed.: published as Consumer behavior in marketing strategy. 1989.

Topics

Consumer behavior
011301960

Catalogue Data

OBNB ID GB9411757
ISBN 10 0136690114
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>2nd 2nd ed.
P1053 xix,603p.

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Buyer behavior in marketing strategy by John A. Howard. ISBN 0136690114. Published by Prentice Hall in 1994. Publication and catalogue information, links to buy online and reader comments.