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The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending

Shawn Clark

Publication Data

Title The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending
Author Shawn Clark
Contributor American Marketing Association
Publisher NTC Business Books
Publication date 2000
Publication location Lincolnwood, Ill.
Language English

Descriptive Notes

Published in conjunction with the American Marketing Association.

Topics

011342471

Catalogue Data

OBNB ID GBA063521
ISBN 10 0658000063
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 207 p.
P1042 Includes bibliographical references and index.

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The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending by Shawn Clark. ISBN 0658000063. Published by NTC Business Books in 2000. Publication and catalogue information, links to buy online and reader comments.