Psychological principles of marketing and consumer behavior :: Steuart Henderson Britt :: ISBN 066901513X :: D.C. Heath 1978 :: OBNB, the Open British National Bibliography

Publication Data

Title Psychological principles of marketing and consumer behavior
Author Steuart Henderson Britt
Publisher D.C. Heath
Publication date 1978
Publication location Lexington, Mass.
Language English

Descriptive Notes

'Lexington Books'.
Bibliography: p.487-523. _ Includes index.

Topics

Marketing :: Psychological aspects
Advertising :: Psychological aspects
Motivation research (Marketing)
011344384

Catalogue Data

OBNB ID GB7905199
ISBN 10 066901513X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.80019

ISBD

P1053 xviii,533p.

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Psychological principles of marketing and consumer behavior by Steuart Henderson Britt. ISBN 066901513X. Published by D.C. Heath in 1978. Publication and catalogue information, links to buy online and reader comments.