Steuart Henderson Britt
9 published titles
Advertising psychology and research : an introductory book
(Contributor)
1 edition
Marketing management and administrative action
3 editions
- ISBN: 0070079234
- McGraw-Hill
- 1978
- Details
- ISBN: 0070069492
- McGraw-Hill
- 1983
- Details
Measuring advertising effectiveness
(Contributor)
2 editions
- ISBN: 0824067487
- Garland
- 1985
- Details
Consumer behavior and the behavioral sciences : theories and applications
1 edition
Psychological experiments in consumer behavior
1 edition
- ISBN: 0471104817
- Wiley
- 1970
- Details
Consumer behavior in theory and action
1 edition
- ISBN: 0471104825
- Wiley
- 1970
- Details
The Dartnell marketing manager's handbook
(Contributor)
1 edition
- ISBN: 0850130344
- Dartnell
- 1975
- Details
Psychological principles of marketing and consumer behavior
1 edition
- ISBN: 066901513X
- D.C. Heath
- 1978
- Details
