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Managing cooperative advertising : a strategic approach

Robert F. Young

Publication Data

Title Managing cooperative advertising : a strategic approach
Author Robert F. Young
Contributor Stephen A. Greyser
Publisher Lexington Books
Publication date 1983
Publication location Lexington, Mass.
Language English

Topics

011345110

Catalogue Data

OBNB ID GB8418347
ISBN 10 0669063010
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 x,170p.
P1042 Bibliography: p169-170.

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Managing cooperative advertising : a strategic approach by Robert F. Young. ISBN 0669063010. Published by Lexington Books in 1983. Publication and catalogue information, links to buy online and reader comments.

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