Marketing strategy : the challenge of the external environment

Publication Data

• Title Marketing strategy : the challenge of the external environment
• Author David Mercer
• Contributor
• Publisher Sage
• Publication date 1998
• Publication location Thousand Oaks, Calif.
• Language English

Descriptive Notes

Published in association with the Open University Business School.

Topics

• Marketing
• 011361118

Marketing strategy : the challenge of the external environment by David Mercer. ISBN 0761958762. Published by Sage in 1998. Publication and catalogue information, links to buy online and reader comments.