Managing customer relationships : a strategic framework :: Don Peppers :: ISBN 047148590X :: Wiley 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Managing customer relationships : a strategic framework
Author Don Peppers
Contributor Martha Rogers
Publisher Wiley
Publication date 2004
Publication location New Jersey
Language English

Descriptive Notes

Includes index.

Topics

Customer relations :: Management
Consumers' preferences
Relationship marketing
Marketing information systems
011615470

Catalogue Data

OBNB ID GBA4Z6332
ISBN 10 047148590X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xi, 516 p.

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Managing customer relationships : a strategic framework by Don Peppers. ISBN 047148590X. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.