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Brand leadership

David A. Aaker

Publication Data

Title Brand leadership
Author David A. Aaker
Contributor Erich Joachimsthaler
Publisher Free Press
Publication date 2000
Publication location New York
Language English

Topics

011973765

Catalogue Data

OBNB ID GBA112495
ISBN 10 0684866455
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xii, 351 p.
P1042 Includes bibliographical references and index.

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Brand leadership by David A. Aaker. ISBN 0684866455. Published by Free Press in 2000. Publication and catalogue information, links to buy online and reader comments.

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