David A. Aaker
15 published titles
Consumerism : search for the consumer interest
3 editions
- ISBN: 0029000807
- Free Press
- 1971
- Details
- ISBN: 002900070x
- Free Press
- 1974
- Details
- ISBN: 0029000505
- Free Press
- 1978
- Details
Advertising management
6 editions
- ISBN: 0130159743
- Prentice-Hall
- 1975
- Details
- ISBN: 0130160067
- Prentice-Hall
- 1982
- Details
- ISBN: 0130160490
- Prentice-Hall International
- 1987
- Details
- ISBN: 0130091502
- Prentice-Hall International
- 1992
- Details
- ISBN: 013520917X
- Prentice-Hall International
- 1996
- Details
- ISBN: 0130091502
- Prentice Hall International Paperback Editions
- Details
Marketing research : private and public sector decisions
1 edition
- ISBN: 0471000590
- Wiley
- 1980
- Details
Marketing research
9 editions
- ISBN: 0471097403
- Wiley
- 1983
- Details
- ISBN: 0471838756
- Wiley
- 1986
- Details
- ISBN: 0471613517
- Wiley
- 1990
- Details
- ISBN: 0471552542
- Wiley
- 1995
- Details
- ISBN: 0471170690
- Wiley
- 1998
- Details
- ISBN: 0471363405
- John Wiley & Sons
- 2001
- Details
- ISBN: 0471451681
- Wiley
- 2004
- Details
- ISBN: 0470050764
- John Wiley
- 2007
- Details
- ISBN: 9781118321812
- Wiley
- 2013
- Details
Strategic market management
9 editions
- ISBN: 0471871109
- Wiley
- 1984
- Details
- ISBN: 0471852627
- Wiley
- 1988
- Details
- ISBN: 0471532533
- Wiley
- 1992
- Details
- ISBN: 0471309567
- Wiley
- 1995
- Details
- ISBN: 0471177431
- John Wiley
- 1998
- Details
- ISBN: 0471415723
- John Wiley
- 2001
- Details
- ISBN: 0471484261
- Wiley
- 2005
- Details
- ISBN: 9780470059869
- John Wiley
- 2007
- Details
- ISBN: 9780470056233
- John Wiley
- 2008
- Details
Developing business strategies
5 editions
- ISBN: 0471871796
- Wiley
- 1984
- Details
- ISBN: 0471602965
- Wiley
- 1988
- Details
- ISBN: 0471118141
- Wiley
- 1995
- Details
- ISBN: 0471183644
- Wiley
- 1998
- Details
- ISBN: 0471064114
- Wiley
- 2001
- Details
Building strong brands
1 edition
- ISBN: 002900151X
- Free Press
- 1996
- Details
Essentials of marketing research
(Contributor)
2 editions
- ISBN: 0471170682
- J. Wiley & Sons
- 1999
- Details
- ISBN: 047141235X
- J. Wiley & Sons
- 2002
- Details
Brand leadership
1 edition
- ISBN: 0684866455
- Free Press
- 2000
- Details
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
1 edition
- ISBN: 0743249380
- Simon & Schuster
- 2004
- Details
Spanning silos : the new CMO imperative
1 edition
- ISBN: 9781422128763
- Harvard Business School Press
- 2008
- Details
Strategic market management : global perspectives
(Contributor)
1 edition
- ISBN: 9780470689752
- Wiley
- 2010
- Details
Marketing research.
1 edition
- ISBN: 9780470524619
- Wiley
- 2011
- Details
Brand relevance : making competitors irrelevant
1 edition
- ISBN: 9780470613580
- Jossey-Bass
- 2011
- Details
Aaker on branding : 20 principles that drive success
1 edition
- ISBN: 9789351503903
- SAGE
- 2015
- Details
