Dictionary of marketing, advertising and public relations :: Frank William Jefkins :: ISBN 0700202846 :: International Textbook Co. 1983 :: OBNB, the Open British National Bibliography

Publication Data

Title Dictionary of marketing, advertising and public relations
Author Frank William Jefkins
Publisher International Textbook Co.
Publication date 1983
Publication location London
Language English

Descriptive Notes

Previous ed.: published as Dictionary of marketing and communication, 1973.

Topics

011978714

Catalogue Data

OBNB ID GB8324615
ISBN 10 0700202846
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800321

ISBD

P1008>2nd 2nd ed.
P1053 311p.

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Dictionary of marketing, advertising and public relations by Frank William Jefkins. ISBN 0700202846. Published by International Textbook Co. in 1983. Publication and catalogue information, links to buy online and reader comments.