Research traditions in marketing :: ISBN 0792393880 :: Kluwer Academic 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title Research traditions in marketing
Contributors Gilles Laurent, Gary L. Lilien, Bernard Pras, European Institute for Advanced Studies in Management
Publisher Kluwer Academic
Publication date 1994
Publication location Boston
Language English

Descriptive Notes

"Co-sponsor: European Institute for Advanced Studies in Management (EIASM)"--T.p.

Topics

Marketing research :: Congresses
Marketing research :: Europe :: Congresses
Marketing research :: United States :: Congresses

Catalogue Data

OBNB ID GB9420226
ISBN 10 0792393880
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xxii,442p.

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Research traditions in marketing. ISBN 0792393880. Published by Kluwer Academic in 1994. Publication and catalogue information, links to buy online and reader comments.