Gary L. Lilien
12 published titles
Market planning for new industrial products
(Contributor)
1 edition
- ISBN: 0471049182
- Wiley
- 1980
- Details
Marketing decision making : a model-building approach
1 edition
- ISBN: 0060440767
- Harper & Row
- 1983
- Details
Excellence in management science practice : a readings book
(Contributor)
1 edition
- ISBN: 013297102X
- Prentice Hall
- 1991
- Details
Marketing models
1 edition
- ISBN: 0135619297
- Prentice Hall International
- 1992
- Details
Marketing
(Contributor)
1 edition
- ISBN: 0444889574
- North-Holland
- 1993
- Details
Research traditions in marketing
(Contributor)
1 edition
- ISBN: 0792393880
- Kluwer Academic
- 1994
- Details
Marketing engineering : computer-assisted marketing analysis and planning
3 editions
- ISBN: 0321014170
- Addison-Wesley
- 1998
- Details
- ISBN: 0131225138
- Pearson Education
- 2002
- Details
- ISBN: 0130355496
- Prentice Hall
- 2003
- Details
Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning
1 edition
- ISBN: 0321001958
- Addison-Wesley
- 1998
- Details
New product and brand management : marketing engineering applications
2 editions
- ISBN: 0321046447
- Addison-Wesley
- 1999
- Details
- ISBN: 0130087637
- Prentice Hall
- 2003
- Details
Marketing research : marketing engineering applications
1 edition
- ISBN: 0321046471
- Addison-Wesley
- 1999
- Details
Marketing management and strategy : marketing engineering applications
1 edition
- ISBN: 0321046412
- Addison-Wesley
- 1999
- Details
Handbook on business-to-business marketing
(Contributor)
1 edition
- ISBN: 9781849801423
- Edward Elgar
- 2012
- Details
