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The Interface of marketing and strategy

Publication Data

Title The Interface of marketing and strategy
Contributors George S. Day, Barton A. Weitz, Robin Wensley
Publisher JAI Press
Publication date 1990
Publication location Greenwich, Conn.
Language English

Topics

Marketing :: Decision making
012012281

Catalogue Data

OBNB ID GB9322918
ISBN 10 0892328096
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxi, 453 p.

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The Interface of marketing and strategy. ISBN 0892328096. Published by JAI Press in 1990. Publication and catalogue information, links to buy online and reader comments.

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