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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing

Arch G. Woodside

Publication Data

Title Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Author Arch G. Woodside
Publisher Quorum
Publication date 1996
Publication location Westport, Conn.
Language English

Descriptive Notes

Bibliography: p245-247. _ Includes index.

Topics

Advertising :: Brand name products
Brand choice
012017416

Catalogue Data

OBNB ID GB9702603
ISBN 10 0899309844
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xxiv,251p.

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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing by Arch G. Woodside. ISBN 0899309844. Published by Quorum in 1996. Publication and catalogue information, links to buy online and reader comments.