Arch G. Woodside

19 published titles

Cases in marketing channel strategy

(Contributor)

1 edition

Marketing channels : systems and strategies

(Contributor)

1 edition

Advertising and consumer psychology

(Contributor)

1 edition

Creating and managing international joint ventures

(Contributor)

1 edition

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing

1 edition

Consumer psychology of tourism, hospitality, and leisure

(Contributor)

1 edition

Designing winning products

(Contributor)

1 edition

Evaluating marketing actions and outcomes

(Contributor)

1 edition

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

(Contributor)

1 edition

Market-driven thinking : achieving contextual intelligence

1 edition

Tourism behaviour : travellers' decisions and actions

(Contributor)

1 edition

Innovation and diffusion of software technology : mapping strategies

1 edition

Tourism management : analysis, behaviour and strategy

(Contributor)

1 edition

Creating and managing superior customer value

(Contributor)

1 edition

Business-to-business brand management : theory, research and executive case study exercises

(Contributor)

1 edition

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

(Contributor)

1 edition

Case study research : theory, methods and practice

1 edition

Business-to-business marketing management : strategies, cases and solutions

(Contributor)

1 edition

Deep knowledge of B2B relationships within and across borders

(Contributor)

1 edition