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Global versus national brand advertising : an analysis of advertising characteristics, strategy, style and form

Niall Farrall

Publication Data

Title Global versus national brand advertising : an analysis of advertising characteristics, strategy, style and form
Author Niall Farrall
Contributors Jeryl Whitelock, Jeryl Whitelock
Publisher University of Salford
Publication date 2000
Publication location Manchester
Language English

Topics

Advertising :: Brand name products

Catalogue Data

OBNB ID GBA109179
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v. (unpaged)
P1042 Includes bibliographical references.

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Global versus national brand advertising : an analysis of advertising characteristics, strategy, style and form by Niall Farrall. Published by University of Salford in 2000. Publication and catalogue information, links to buy online and reader comments.