Jeryl Whitelock

6 published titles

Global versus national brand advertising : an analysis of advertising characteristics, strategy, style and form

(Contributor)

1 edition

International branding : analysis and implications of three decades of past research

1 edition

International branding in the arts

1 edition

The impact of marketing activity on voter turnout : a study of the UK and German Euro elections

(Contributor)

1 edition

Regional advertising standardisation : substantive and methodological issues : a research review and agenda

(Contributor)

1 edition

Global brand image strategies in the creative industries : developing a scale for measurement from the consumer perspective

1 edition