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The boundaries of the Diana brand : consumers' evaluations of potential extensions

Alicia White

Publication Data

Title The boundaries of the Diana brand : consumers' evaluations of potential extensions
Author Alicia White
Contributors Wendy Lomax, Kingston Business School
Publisher Kingston University
Publication date 1999
Publication location Kingston
Language English

Topics

Diana, Princess of Wales Memorial Fund
Brand name products

Catalogue Data

OBNB ID GB9980733
ISBN 10 1872058620
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8270941

ISBD

P1053 ii, 14, xi p.
P1042 Includes bibliographical references.

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The boundaries of the Diana brand : consumers' evaluations of potential extensions by Alicia White. ISBN 1872058620. Published by Kingston University in 1999. Publication and catalogue information, links to buy online and reader comments.