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Marketing and competitive success or why the University of Technology needs Mickey Mouse

John A. Saunders

Publication Data

Title Marketing and competitive success or why the University of Technology needs Mickey Mouse
Author John A. Saunders
Contributor Loughborough University of Technology
Publisher Loughborough University of Technology
Publication date 1988
Publication location Loughborough
Language English

Catalogue Data

OBNB ID GB9210105
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 [12]p.

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Marketing and competitive success or why the University of Technology needs Mickey Mouse by John A. Saunders. Published by Loughborough University of Technology in 1988. Publication and catalogue information, links to buy online and reader comments.

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