The marketing power of emotion :: John O'Shaughnessy :: ISBN 0195150562 :: Oxford University Press 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing power of emotion
Author John O'Shaughnessy
Contributor Nicholas J. O'Shaughnessy
Publisher Oxford University Press
Publication date 2003
Publication location Oxford
Language English

Topics

Consumer behavior
Consumers :: Psychology
Marketing :: Psychological aspects
Advertising :: Psychological aspects
Decision making :: Psychological aspects
012591978

Catalogue Data

OBNB ID GBA319040
ISBN 10 0195150562
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 vi, 274 p.
P1042 Includes bibliographical references (p. [247]-260) and index.

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The marketing power of emotion by John O'Shaughnessy. ISBN 0195150562. Published by Oxford University Press in 2003. Publication and catalogue information, links to buy online and reader comments.