The expressive organization : linking identity, reputation, and the corporate brand :: ISBN 0198297793 :: Oxford University Press 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title The expressive organization : linking identity, reputation, and the corporate brand
Contributors Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Publisher Oxford University Press
Publication date 2000
Publication location Oxford
Language English

Topics

Brand name products :: Marketing
Corporations :: Public relations
Corporate image
012603279

Catalogue Data

OBNB ID GBA0Z3376
ISBN 10 0198297793
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.285

ISBD

P1053 xv, 292 p.
P1042 Includes bibliographical references and index.

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The expressive organization : linking identity, reputation, and the corporate brand. ISBN 0198297793. Published by Oxford University Press in 2000. Publication and catalogue information, links to buy online and reader comments.