The marketing planning workbook : effective marketing for marketing managers :: Sally Dibb :: ISBN 0415118913 :: Routledge 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing planning workbook : effective marketing for marketing managers
Author Sally Dibb
Contributors Lyndon Simkin, John Bradley
Publisher Routledge
Publication date 1996
Publication location London
Language English

Topics

Marketing :: Planning

Catalogue Data

OBNB ID GB9669780
ISBN 10 0415118913
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxx,224p.
P1042 Includes bibliographical references (p217-219) and index.

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The marketing planning workbook : effective marketing for marketing managers by Sally Dibb. ISBN 0415118913. Published by Routledge in 1996. Publication and catalogue information, links to buy online and reader comments.