The market segmentation workbook : target marketing for marketing managers :: Sally Dibb :: ISBN 0415118921 :: Routledge 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title The market segmentation workbook : target marketing for marketing managers
Author Sally Dibb
Contributor Lyndon Simkin
Publisher Routledge
Publication date 1996
Publication location London
Language English

Descriptive Notes

Bibliography: p210-213. _ Includes index.

Topics

Market segmentation
Marketing research
Target marketing

Catalogue Data

OBNB ID GB9690945
ISBN 10 0415118921
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.835

ISBD

P1053 xvi, 219 p.

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The market segmentation workbook : target marketing for marketing managers by Sally Dibb. ISBN 0415118921. Published by Routledge in 1996. Publication and catalogue information, links to buy online and reader comments.