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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives

Publication Data

Title Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
Contributors Bertrand Moingeon, Guillaume B. Soenen
Publisher Routledge
Publication date 2002
Publication location London
Language English

Topics

Corporate culture
012616005

Catalogue Data

OBNB ID GBA251465
ISBN 10 0415282055
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658

ISBD

P1053 xvii, 201 p.
P1042 Includes bibliographical references and index.

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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives. ISBN 0415282055. Published by Routledge in 2002. Publication and catalogue information, links to buy online and reader comments.