Guillaume B. Soenen
3 published titles
Operationalising the concept of corporate identity : articulating the corporate identity mix and the corporate identity management mix
(Contributor)
1 edition
- University of Strathclyde, Dept. of Marketing
- 1997
- Details
A new approach to corporate identity management
(Contributor)
1 edition
- University of Strathclyde, International Centre for Corporate Identity Studies
- 1998
- Details
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
(Contributor)
1 edition
- ISBN: 0415282055
- Routledge
- 2002
- Details
