Persuasive imagery : a consumer response perspective :: ISBN 0805842020 :: Lawrence Erlbaum Associates 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Persuasive imagery : a consumer response perspective
Contributors Linda M. Scott, Rajeev Batra
Publisher Lawrence Erlbaum Associates
Publication date 2003
Publication location Mahwah, N.J.
Language English

Topics

Imagery (Psychology)
Persuasion (Psychology)
Advertising :: Psychological aspects

Catalogue Data

OBNB ID GBA383257
ISBN 10 0805842020
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 153.852

ISBD

P1053 xxi, 436 p.
P1042 Includes bibliographical references and indexes.

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Persuasive imagery : a consumer response perspective. ISBN 0805842020. Published by Lawrence Erlbaum Associates in 2003. Publication and catalogue information, links to buy online and reader comments.