Rajeev Batra
5 published titles
Advertising management
(Contributor)
3 editions
- ISBN: 0130091502
- Prentice-Hall International
- 1992
- Details
- ISBN: 013520917X
- Prentice-Hall International
- 1996
- Details
- ISBN: 0130091502
- Prentice Hall International Paperback Editions
- Details
Marketing issues in transitional economies
(Contributor)
1 edition
- ISBN: 0792384989
- Kluwer Academic Publishers
- 1999
- Details
Persuasive imagery : a consumer response perspective
(Contributor)
1 edition
- ISBN: 0805842020
- Lawrence Erlbaum Associates
- 2003
- Details
Leveraging consumer psychology for effective health communications : the obesity challenge
(Contributor)
1 edition
- ISBN: 9780765627186
- M.E. Sharpe
- 2011
- Details
The new emerging market multinationals : four strategies for disrupting markets and building brands
1 edition
- ISBN: 9780071782890
- McGraw-Hill
- 2012
- Details
