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The brave new service strategy : aligning customer relationships, market strategies, and business structures

Barbara A. Gutek

Publication Data

Title The brave new service strategy : aligning customer relationships, market strategies, and business structures
Author Barbara A. Gutek
Contributors Theresa M. Welsh, American Management Association
Publisher AMACOM
Publication date 2000
Publication location New York
Language English

Topics

012668179

Catalogue Data

OBNB ID GBA234009
ISBN 10 0814405274
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xvi, 316 p.
P1042 Includes bibliographical references and index.

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The brave new service strategy : aligning customer relationships, market strategies, and business structures by Barbara A. Gutek. ISBN 0814405274. Published by AMACOM in 2000. Publication and catalogue information, links to buy online and reader comments.