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The relational enterprise : moving beyond CRM to maximize all your business relationships

Ken Cooper

Publication Data

Title The relational enterprise : moving beyond CRM to maximize all your business relationships
Author Ken Cooper
Contributor American Management Association
Publisher AMACOM
Publication date 2002
Publication location New York
Language English

Topics

Customer relations :: Marketing
012668239

Catalogue Data

OBNB ID GBA300303
ISBN 10 0814406696
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xx, 296 p.
P1042 Includes bibliographical references and index.

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The relational enterprise : moving beyond CRM to maximize all your business relationships by Ken Cooper. ISBN 0814406696. Published by AMACOM in 2002. Publication and catalogue information, links to buy online and reader comments.