Conquering consumerspace : marketing strategies for a branded world :: Michael R. Solomon :: ISBN 0814407412 :: AMACOM 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Conquering consumerspace : marketing strategies for a branded world
Author Michael R. Solomon
Contributor American Management Association
Publisher AMACOM
Publication date 2003
Publication location New York, N.Y.
Language English

Topics

Brand name products :: Marketing
Consumers' preferences
012668270

Catalogue Data

OBNB ID GBA365013
ISBN 10 0814407412
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xii, 276 p.
P1042 Includes bibliographical references (p. 251-265) and index.

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Conquering consumerspace : marketing strategies for a branded world by Michael R. Solomon. ISBN 0814407412. Published by AMACOM in 2003. Publication and catalogue information, links to buy online and reader comments.