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Marketing in the UK : a survey of current practice and performance

Graham J. Hooley

Publication Data

Title Marketing in the UK : a survey of current practice and performance
Author Graham J. Hooley
Contributors Christopher West, James E. Lynch, Aubrey Wilson
Publisher Published on behalf of the Institute of Marketing
Publication date 0000
Publication location Great Britain
Language English

Catalogue Data

OBNB ID GB8753270
ISBN 10 0902130218
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 100leaves

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Marketing in the UK : a survey of current practice and performance by Graham J. Hooley. ISBN 0902130218. Published by Published on behalf of the Institute of Marketing. Publication and catalogue information, links to buy online and reader comments.

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