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Graham J. Hooley

6 published titles

Competitive positioning

1 edition

  • ISBN: 0131555995
  • Prentice Hall
  • 1993
  • Details

Marketing strategies for the 21st century : lessons from the top Hungarian companies

1 edition

  • ISBN: 1854493507
  • Aston Business School, Research Institute
  • 1997
  • Details

Internationalization : process, context and markets

(Contributor)

1 edition

  • ISBN: 0312213298
  • Macmillan
  • 1998
  • Details

Marketing strategy and competitive positioning

3 editions

  • ISBN: 0133712532
  • Prentice Hall Europe
  • 1998
  • Details
  • ISBN: 0273655167
  • FT Prentice Hall
  • 2004
  • Details
  • ISBN: 9780273706977
  • Financial Times Prentice Hall
  • 2008
  • Details

Marketing strategy & competitive positioning

1 edition

  • ISBN: 9780273740933
  • Financial Times Prentice Hall
  • 2012
  • Details

Marketing in the UK : a survey of current practice and performance

1 edition

  • ISBN: 0902130218
  • Published on behalf of the Institute of Marketing
  • Details

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