Strategic marketing management. Analysis & decision :: ISBN 0902130870 :: CIM Publishing 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management. Analysis & decision
Contributor Chartered Institute of Marketing
Publisher CIM Publishing
Publication date 2002
Publication location Cookham
Language English

Descriptive Notes

"This companion is written to complement the recommended core texts recommended in the syllabus for this module: Marketing management & Strategy (2nd ed) by Doyle, Marketing strategy (2nd ed) by Fifield and Marketing strategy and competitive positioning (2nd ed) by Hooley" - p.1.

Topics

Marketing :: Study and teaching
Strategic planning :: Study and teaching

Catalogue Data

OBNB ID GBA265453
ISBN 10 0902130870
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 315 p.
P1042 Includes bibliographical references and index.

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Strategic marketing management. Analysis & decision. ISBN 0902130870. Published by CIM Publishing in 2002. Publication and catalogue information, links to buy online and reader comments.