Strategic marketing management : planning and control. Planning and control :: ISBN 0902130889 :: CIM Publishing 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management : planning and control. Planning and control
Contributor Chartered Institute of Marketing
Publisher CIM Publishing
Publication date 2002
Publication location Cookham
Language English

Descriptive Notes

"This companion is written to complement the recommended core texts recommended in the syllabus for this module: Strategic marketing - planning & control (2nd ed) by Drummond and Ensor, Marketing strategy and competitive positioning (2nd ed) by Hooley, Saunders & Piercy, and Strategic marketing management (5th ed) by Aaker " - p.1.

Topics

Marketing :: Study and teaching
Strategic planning :: Study and teaching

Catalogue Data

OBNB ID GBA265491
ISBN 10 0902130889
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 334 p.
P1042 Includes bibliographical references and index.

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Strategic marketing management : planning and control. Planning and control. ISBN 0902130889. Published by CIM Publishing in 2002. Publication and catalogue information, links to buy online and reader comments.