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Advertising expenditure, 1960-74 including an index of media rates 1961-74 ; and, MCA - a new tool for economists

Advertising Association

Publication Data

Title Advertising expenditure, 1960-74 including an index of media rates 1961-74 ; and, MCA - a new tool for economists
Author Advertising Association
Publisher Advertising Association
Publication date 1976
Publication location London
Language English

Descriptive Notes

'Reprinted from Issue Number 44 of "Advertising Quarterly : a critical and professional review"'.

Topics

012673166

Catalogue Data

OBNB ID GB7631555
ISBN 10 0902878131
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10184

ISBD

P1053 11p.

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Advertising expenditure, 1960-74 including an index of media rates 1961-74 ; and, MCA - a new tool for economists by Advertising Association. ISBN 0902878131. Published by Advertising Association in 1976. Publication and catalogue information, links to buy online and reader comments.