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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

David A. Aaker

Publication Data

Title Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author David A. Aaker
Publisher Simon & Schuster
Publication date 2004
Publication location London
Language English

Topics

Brand name products :: Planning
Brand name products :: Marketing
Brand name products :: Management
012873426

Catalogue Data

OBNB ID GBA4X7675
ISBN 10 0743249380
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xviii, 348 p.
P1042 Includes bibliographical references (p. [323]-327) and index.

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by David A. Aaker. ISBN 0743249380. Published by Simon & Schuster in 2004. Publication and catalogue information, links to buy online and reader comments.