The death of selling
The changing world of buying and selling
The chemistry of preference
Checkmate! : how business development is like chess
Opening game : conditioning the market
Middle game : conditioning the customer
Middle game : building a powerful position
Late middle game positioning
End game : conditioning the deal
Creating a behavioral differentiation strategy
We are finding it increasingly difficult.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena by Terry R. Bacon. ISBN 9780814472255. Published by AMACOM in 2004. Publication and catalogue information, links to buy online and reader comments.
