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Integrated marketing communication : a primer

Philip J. Kitchen

Publication Data

Title Integrated marketing communication : a primer
Author Philip J. Kitchen
Contributor Patrick de Pelsmacker
Publisher Routledge
Publication date 2004
Publication location London
Language English

Topics

012875776

Catalogue Data

OBNB ID GBA4X5306
ISBN 10 0415314216
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 193 p.
P1042 Includes bibliographical references and index.

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Integrated marketing communication : a primer by Philip J. Kitchen. ISBN 0415314216. Published by Routledge in 2004. Publication and catalogue information, links to buy online and reader comments.

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