Modelling the impact of services brand extensions on corporate image :: Jose M. Pina :: ISBN 0704424657 :: Birmingham Business School 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Modelling the impact of services brand extensions on corporate image
Author Jose M. Pina
Contributors Eva Martínez, L. De Chernatony, Birmingham Business School
Publisher Birmingham Business School
Publication date 2004
Publication location Birmingham
Language English

Topics

Brand name products
Product management
Corporate image

Catalogue Data

OBNB ID GBA432303
ISBN 10 0704424657
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 15 leaves
P1042 Bibliography: p. 12-14.

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Modelling the impact of services brand extensions on corporate image by Jose M. Pina. ISBN 0704424657. Published by Birmingham Business School in 2004. Publication and catalogue information, links to buy online and reader comments.