L. De Chernatony

11 published titles

A user guide to the VAX/VMS system

1 edition

Creating powerful brands : the strategic route to success in consumer, industrial and service markets

1 edition

Creating powerful brands in consumer, service, and industrial markets

1 edition

Creating powerful brands

3 editions

Brand management

(Contributor)

1 edition

Would a brand smell any sweeter by a corporate name?

1 edition

From brand vision to brand evaluation : strategically building and sustaining brands

1 edition

Developing a brand performance measure for financial services brands

1 edition

Modelling the impact of services brand extensions on corporate image

(Contributor)

1 edition

Modelling social discourse as a route to internal brand building

(Contributor)

1 edition

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

2 editions