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Persuasion in advertising

John O'Shaughnessy

Publication Data

Title Persuasion in advertising
Author John O'Shaughnessy
Contributor Nicholas J. O'Shaughnessy
Publisher Routledge
Publication date 2004
Publication location London
Language English

Topics

Advertising :: Psychological aspects
012920551

Catalogue Data

OBNB ID GBA441297
ISBN 10 0415322235
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1019

ISBD

P1053 xi, 220 p.
P1042 Includes bibliographical references and index.

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Persuasion in advertising by John O'Shaughnessy. ISBN 0415322235. Published by Routledge in 2004. Publication and catalogue information, links to buy online and reader comments.

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