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Dynamics of brand value management of entertainment products : the case of a television game show

Avinandan Mukherjee

Publication Data

Title Dynamics of brand value management of entertainment products : the case of a television game show
Author Avinandan Mukherjee
Contributors Rahul Roy, Rahul Roy
Publisher Bradford University School of Management
Publication date 2003
Publication location Bradford
Language English

Topics

Brand name products
Game shows :: India :: Marketing

Catalogue Data

OBNB ID GBA448628
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 22 p
P1042 Includes bibliographical references.

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Dynamics of brand value management of entertainment products : the case of a television game show by Avinandan Mukherjee. Published by Bradford University School of Management in 2003. Publication and catalogue information, links to buy online and reader comments.