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Customer relationship management : a databased approach

V. Kumar

Publication Data

Title Customer relationship management : a databased approach
Author V. Kumar
Contributor Werner J. Reinartz
Publisher Wiley
Publication date 2006
Publication location Hoboken, N.J.
Language English

Topics

Customer relations :: Management
012962830

Catalogue Data

OBNB ID GBA456191
ISBN 10 0471271330
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8120285574

ISBD

P1053 xxiv, 323 p.
P1042 Includes bibliographical references and index.

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Customer relationship management : a databased approach by V. Kumar. ISBN 0471271330. Published by Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.

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